Paid Advertising (PPC)

Optimize your ad spend with advanced strategies for Google Ads, Meta Ads, remarketing, and data-driven attribution.

Paid search is the fastest way to find out whether your offer works. It is also the fastest way to spend money finding out that it does not, which is why most of what we publish here is about control rather than growth.

Google Ads for local businesses covers the setup that stops a local budget leaking into clicks from the wrong end of the country. Beyond the bid deals with what is left to manage now that bidding is largely automated, which is creative, structure and the quality of the data you feed back in. And our survey of published UK Google Ads management prices separates the management fee from the ad spend, which is the distinction most quotes blur.

The thing worth knowing before you start: the landing page usually decides whether a campaign works, not the campaign. Sending paid traffic to a page that was built for something else is the most common and most expensive mistake we see described.

Our PPC management work starts with whether paid search is the right channel for you at all.